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THE ENVIRONMENTAL IMPACT OF USING PLASTIC STRAWS.
In 2018, the world declared war on plastic drinking straws. Guaraná Antarctica, the soft drink made from the fruit grown in the Amazon Rainforest, certainly understands the importance of protecting the environment. And on Earth Day, they decided to do something more than a tribute: an invitation.
We developed a series of ads and posters that can be turned into eco-friendly, reusable, exclusive paper straws made with nontoxic material, which decompose in up to 12 months. Each piece makes 14 straws. In other words, for every poster, 14 people can drink Guaraná Antarctica without harming Brazil’s ecosystem.
