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THE FIRST ACT AGAINST A SYMBOL OF HOMOPHOBIA IN FOOTBALL.
In Brazil the number 24 is considered the “gay” jersey and soccer players all around the country, from local clubs to Campeonato Brasileiro Série A, avoid wearing it. The homophobic tradition comes from a street gambling game called Jogo do Bicho, or The Animal Game, where each number represents a different animal, with 24 as a deer or veado in Portuguese, a word similar to a slur for gay people.
In a campaign for National Gay League, a league for the LGBTQIA+ community, we supported the #24 by putting it on the chest of Brazil’s most revered soccer star, Pelé.
︎︎︎To increase the awarenes we created an exhibition at the Football Museum in São Paulo.
︎︎︎Pins were created to raise money as a way to support the league.
