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A STORE TURNED INTO A TRANSGENDER-ONLY EMPLOYMENT AGENCY.
The job market for trans people in Brazil is cruel. 90% of this population falls to prostitution as a source of income and alternative for survival. Formal jobs are rare, and they don't last long when they do come. With all doors closed, the effects are devastating and inevitable. Many of them recur to crime, and the share that lives in a situation of hunger is 56%.
In partnership with the largest selection and recruitment company in Brazil, Nube, and many multinational companies, Starbucks transformed its store into an exclusive employment agency for the transgender public. Hundreds of interviews were conducted and a record number of people from the community was hired.
The job market for trans people in Brazil is cruel. 90% of this population falls to prostitution as a source of income and alternative for survival. Formal jobs are rare, and they don't last long when they do come. With all doors closed, the effects are devastating and inevitable. Many of them recur to crime, and the share that lives in a situation of hunger is 56%.
In partnership with the largest selection and recruitment company in Brazil, Nube, and many multinational companies, Starbucks transformed its store into an exclusive employment agency for the transgender public. Hundreds of interviews were conducted and a record number of people from the community was hired.