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︎︎︎Whiskas

MEOWGORITHM

︎2019

 
LIKE AN ALGORITHM, BUT THE OTHER WAY AROUND. INSTEAD OF SHOWING WHAT YOU ALREADY LIKE, IT OFFERS YOU CONTENT THAT FEEDS YOUR CURIOSITY.

Whiskas created the Meowgorithm. It works as an algorithm, but the other way around. Instead of showing more of the content you're already used to, it identifies your searches (in Portuguese) on Google, Youtube, UOL or SoundCloud and offers you completely different results. But always with a fun link with the searched terms, to stimulate the user's curiosity.
 








Go to meowgorithm.com, download the extension and install the in your browser.
Then, when searching for anything (in Portuguese) on Google, Youtube, Uol or Soundcloud,
A kitten will appear offering completely new content.


If the user searched for “soccer”,
for instance, Meowgarithm would suggest
the following: “Soccer is very popular.
But a sport that’s a lot less
popular is chess-boxing. Check it out:”



If you searched for “50 Cent” on Soundcloud, you’d find this:  “This guys knows everything about rap. But does he know that there’s an indigenous band that spits rhymes in their own language? Listen up:”

If you go to Google, for example, and searched for Black Panther, it would show you this: “Another panther was also famous in the movies. But it was pink. Just like these lakes around the world. Check it out.”



ON EACH PLATFORM, THE CAT BEHAVED AND INTERACTED DIFFERENTLY.



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