︎︎︎01. KFC 

PRIZE ON THE BONE

︎2025

In the 80s, Brazil had a legendary promo: “Prize on the stick,” where a lucky message on a popsicle stick meant a free ice cream. To launch KFC’s new ice cream, we brought it back—with a twist. Instead of popsicle sticks, we hid the message on our chicken bones. Turns out, nostalgia sells a ton of ice cream.

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